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This time around, Pepsi was due for a big change. In just two years, “The Joy of Cola” became “The Joy of Pepsi” and in true Pepsi style, featured none other than one of the day’s hottest artists, Britney Spears. Who knows what the Pepsi logo will look like 10, 20 or 50 years from now? And if it wasn’t obvious enough, their 1930s jingle made their unique selling point absolutely clear: “Pepsi cola hits the spot Pepsi unveiled a new bottle cap that featured the Pepsi script surrounded by red and blue colors on a white background. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo. We've just sent you your free logo ebook. First was Pepsi-Cola’s thin, red and spiky logo. And people hated it. The very first PepsiCo logo was designed in 1965 and featured the same style we all know from the Pepsi bottles — blue inscription, placed inside a tricolor circle, with the upper part in red, bottom in blue and the middle in white. Click the following link if you want to see a more detailed video about pepsi's logo history : https://youtu.be/Wl-bgv1GQRcThe music linksOnion (Prod. In 1886, Coca Cola was created to help its inventor ease his morphine addiction. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad’s Drink, it was renamed as Pepsi-Cola on August 28, 1898,[1] and then as Pepsi in 1961. 2006 Rebrand The wordmark is moved below the circle and the colors are swapped while the icon itself is given further 3D treatment in the form of ice and condensation, a visual hint of how refreshing the beverage can be. Designers, check out these contests so you can start building your career. Let’s dive right into the history of the brand and its beloved logo! Just wondering. Pepsi embraced 1970s minimalism when they switched to the globe logo in 1973. They claim its not collectable if blue isn’t in it. The logo was redesigned in 1962 as a bottle cap, replacing the script in favor of a modern "Pepsi" type treatment. Famously, Pepsi paid Arnell Group more than $1 million to design their next logo, and the result was: The 3D globe was flat again. Thanks to the hype around the brand name, Pepsi saw a huge spike in popularity. The word “drink” was added to the C’s top banner, building a call-to-action into the logo. Overall, the text thinned out, giving the logo a less condensed look. Despite the largely negative public response to the redesign, Pepsi stood by their choice to rebrand and in 2014, tweaked the logo slightly, removing the blue outline around the globe. The text also got a small facelift. In 1999, Pepsi launched a new slogan and brand campaign: “The Joy of Cola.” With an all-new jingle and a series of commercials, the brand was ready for the new millennium. In 1898, Brad’s Drink became known as Pepsi-Cola, a name derived from the word “dyspepsia,” another word for indigestion. Pepsi-Cola’s ads of the day also showcased Pepsi as the perfect drink for a day at the beach or an evening socializing with friends. Initially dubbed "Brad's Drink," Pepsi was created in 1893 by a pharmacist named Caleb Bradham. After New Coke faced a huge consumer backlash, Coca-Cola brought back the original recipe as Coke Classic, then quietly phased out New Coke so Coke Classic could just be Coca-Cola once again. Enter your email to get the ebook, along with creative tips, trends, resources and the occasional promo (which you can opt-out of anytime). The background gradient was shifted to make the lower left corner the light source, rather than the globe, and both the wordmark and the globe were outlined in light blue, making them pop visually against the background. No more than 2 letters per month. Pepsi calls this circle “The Pepsi Globe.” the colon was replaced with a – and the script was smoothed. The Pepsi logo as we know it today is a textbook illustration of all modern design trends. Pepsi was called Brad’s Drink after Caleb Bradham when he invented the soda in 1893. Pepsi Logo is one of the most recognized logos across the globe. Twelve full ounces, that’s a lot. Years passed and the world changed and in order to stay on the verge of success, the company had to redesign. In the 1950s, Pepsi-Cola continued branding themselves as the soda that delivers the better value. The popularity of the Pepsi Logo is best illustrated by the fact that during the 2018 Olympics it was mistaken for the South Korean flag. 1953--"The Light Refreshment" campaign capitalizes on a change in the product's formula that reduces caloric content. It was then that Bradham came up with the first logo for his delicious product. The redesign pursued two goals – to stand out from Coca Cola and show support for the United States during World War II (red, white, and blue are the three colors of the US national flag). The official home of Pepsi®. The new logo is the fifth in Pepsi history. A Major Pepsi Logo Change In 1940, Pepsi decided to start using a cleaner and more fundamental logo. I have a Fountain Pepsi-Cola Syrup cap featuring black lettering on a white background with yellow looking dots/lemons. The word “Pepsi” shifted to an incline, giving the logo more energy. As for the globe—it was designed with gradient colors, gaining a vivid, glossy appearance. In the early 40s, CEO of Pepsi came up with the idea to put the company logo onto  the bottle cap and add the blue color to the mix. In a few minutes you helped me identify the Pepsi bottles that I had spent hours trying to figure out. And that’s not even counting the smaller changes for flavor variations like Diet Pepsi and Pepsi Max. The “P”s were stretched out and the “E”’s left-side angles got rounded out while the “S” became longer, a little flatter and just a tad bit similar to the “S” in the Star Wars logo. This Pepsi was still young and fun, but it was also friendly. The Pepsi globe references the past circular logos, but the shape of the white swirl is different on the modern logo. When Brad’s Drink became Pepsi-Cola, the logo’s main color changed to an eye-catching red. The globe was redesigned to have large, conspicuous white “shine” spots that made it look like it’d been vacuum-sealed in plastic, giving the logo a flatter look. Pepsi – Cola got a new logo, since its first change in 1898. Let’s find out! During the period from1898 to 1940’s, Pepsi had a swirly … I can find only one picture of it online and no other information about it. Humble Origins . The 1906 iteration of the Pepsi-Cola logo made the letters thicker again and condensed the wordmark, making the letters “P” and “C” just a bit taller than the rest of the letters. Let’s take a moment to talk a bit about the similarities between Pepsi and Coca-Cola during this time period. Logaster is an online brand identity builder that has helped millions of small businesses with a fast, simple and affordable branding solution! Old-school. Pepsi is a brilliant exception. In 2009, Pepsi introduced Pepsi Throwback, a version of the soda made with real sugar instead of high fructose corn syrup.

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